Video stops being write-only

Feb – Apr 2025

Video stops being write-only

Swap, add, keyframe and perform become verbs.

Video stopped being something you could only generate from scratch. New tools let you swap a person in an existing clip, add an object, transition between two frames, or move a real actor's performance onto a generated character.

Tutorials2

Runway and Midjourney references: tips and showdown

Theoretically Media · YouTube · May 2025

How it worked

  1. Pika 2.2: insert a subject into existing footage (Pikadditions), replace one (Pikaswaps), or keyframe a transition up to ten seconds (Pikaframes).
  2. Talking characters from a single photo plus audio: OmniHuman-1, Hedra Character-3.
  3. Camera as a menu: Higgsfield's fifty-plus motion presets.
  4. Runway Gen-4 References: up to three reference images (photos, generated images, 3D models or selfies) for consistent characters and locations, then image-to-video.
  5. The showrunner pipeline: webcam performance → Act-One → Hedra lip-sync → ElevenLabs voices → Premiere, about twelve hours per episode.

Example Films1

More making-ofs1

How films were actually made, from the people who made them.

Related on the timeline1

Sources & further reading4