Netflix: ~300 Programs Used Generative AI This Year

In its second-quarter 2026 shareholder letter, Netflix revealed that roughly 300 programs across its library have used generative AI this year, from concept and previsualization through post-production. Co-CEO Ted Sarandos framed the tools as making creatives more efficient rather than replacing them.

Netflix singled out the docuseries "The American Experiment," where 17 minutes of AI-enhanced footage was produced twice as fast at half the cost, along with "Glory" and "Brasil 70," which used it for enhanced crowds and battle scenes. The disclosure is a milestone in scale: a major studio openly quantifying, for shareholders, how deeply generative AI is already woven into mainstream production.