AI-Powered ad for BMW

A 39-second car ad for BMW, built from six tools in a row: Midjourney, Runway and Pika Labs for the pictures and motion, ElevenLabs for the voice, Tracksy for the music and Topaz Labs for the upscale. It is one of the early AI-made car commercials, from the autumn when filmmakers started pitching the tools at advertising. A week later Martin Haerlin entered Runway's first Gen:48 contest with another ad, Insurance covers everything everywhere all at once.