4D-AI Immersive Experiences

A glimpse of a 4D-AI installation built by Massive Studios and OOVIE Studios, led by Dustin Hollywood and Riccardo of OOVIE, for Armani and Luxottica. The project was first imagined at Art Basel: one continuous, consistent generated flow with no breaks, driven by visitors through a proprietary interactive system, and an early example of generative video leaving the screen for physical space.