Promise is developing Touch Grass, a psychological horror feature built on the dead internet theory — the once-fringe idea that most of what you encounter online is bots, generated content, and people who aren't people. Dave Clark directs. The story follows a young woman who designs AI personalities for a secretive tech company and finds a hidden layer beneath the internet called The Feed, where copies of real people are being assembled out of their deepest desires. Clark frames it as a film about no longer being able to trust what's real: the fragments we shed through searches and behavior online, reassembled into something with its own intentions. The producing team is the part that signals intent. Brad Miska founded Bloody Disgusting and has spent two decades building the V/H/S franchise — genuine horror-establishment credibility. Chris White executive produced The Backrooms, A24's 2026 breakout, which turned a sub-$10M budget into $393.1M and became the studio's highest-grossing release. Neither is an AI person. Promise recruited horror producers who know how to sell a horror movie, rather than pitching this to the AI-curious. The production model is explicitly hybrid: live-action performances, practical effects, conventional VFX, and generative AI in the same pipeline. That framing has become the industry's preferred posture — AI as one department rather than the whole apparatus — and it's the same argument Promise has been making since it launched in 2024 with backing from Peter Chernin's North Road and a16z. It's a subject-matter fit that's almost too neat: an AI-native studio making a horror film about synthetic people impersonating real ones. Whether that reads as self-aware or as the joke writing itself will depend on the execution. No cast and no release date yet.