The Cully Hill Boys

Higgsfield AI

A 110-minute action feature built with Seedance 2.5 on Higgsfield for $2,000,000, with a real cast performing alongside the generated filmmaking — and, six days after the studio's last open-sourced feature, released free with every prompt and asset public, so any shot in it can be rebuilt from scratch. The casting is the strategic move. N3on, Israel Adesanya, Matt Kiatipis, and Quinton "Rampage" Jackson — a streamer and two former UFC champions, not working actors. Higgsfield didn't buy acting pedigree; it bought audiences that arrive pre-assembled and are native to the platforms this will be watched on. Pair that with a hybrid pipeline where real performers front AI-generated everything-else, and the pitch stops being "look what the model can do" and starts being a distribution strategy. PJ Accetturo, who broke the workflow down publicly, called it the first AI feature with real celebrity actors — a narrower and far more defensible claim than the ones usually attached to films like this. What makes it worth studying is the disclosure, which went further than the film. Higgsfield published the full production, and Accetturo's threads note that the team distilled roughly $1M of R&D into a downloadable PDF of their process. Two AI features fully open-sourced inside a week, from the same studio, at four times the budget of the first — the interesting question isn't whether the films are good, it's that the workflow is now the product and the movie is the advertisement.

Made with Seedance 2.5 on Higgsfield