Marvel's Disney+ series premieres with an opening title sequence made with generative AI, produced by Method Studios. Director Ali Selim defends the choice as thematically fitting for a show about shape-shifting alien Skrulls. The backlash is immediate and loud — concept artists, illustrators, and union members frame it as a high-profile studio normalizing AI work that displaced human jobs. For mainstream audiences, this is the moment generative imagery walks into a prestige franchise and forces a conversation that until then had largely been confined to art-Twitter.