# IM8 Ad: 233 Million Views in Three Days

- Date: 2025-08-27
- Type: viral-moment
- Credit: PJ Accetturo
- Artists: [PJ Accetturo](https://aifilmhistory.org/artist/pj-accetturo)
- Made with: Midjourney, Ideogram, Veo 3, Kling, ElevenLabs
- Video: https://www.youtube.com/watch?v=ER5P_wH0E9Q
- URL: https://aifilmhistory.org/entry/im8-ad-233-million-views

A 51-second commercial for IM8, David Beckham's supplement brand, that PJ Accetturo's team built around Aryna Sabalenka, the world's number-one tennis player and the brand's ambassador. The brief was IM8's version of Neo's "choice" scene from The Matrix. It aired in Times Square during the US Open, passed 40 million views on Instagram in a day and 233 million in three, one of the most-watched AI-made ads to date.

Nate Dern wrote it and Theo Dudley directed. The shot list and references lived on a Figma board, where digital DPs Bygen and Josh Tep fed style references into Midjourney and wrote each shot's prompt with Gemini. Sabalenka could not shoot in person, so her digital twin came from a single uploaded photo in Ideogram, and ElevenLabs cloned her voice for the closing line, "The best choose the best." Olga animated the final shots in Veo 3 and Kling; with no dialogue on camera, the telltale AI look was easier to avoid.

Links:
- Full breakdown with prompts on X: https://x.com/PJaccetturo/status/1960600712251105650
- PJ Ace on YouTube: https://www.youtube.com/@pjacefilms

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Source: https://aifilmhistory.org/entry/im8-ad-233-million-views
Era: 2025 · The Studio Era
Last updated: 2026-09-21