# Eleven v4 Spec Ad

- Date: 2026-10-02
- Type: viral-moment
- Credit: Burak Tuyan
- Genre: Commercial
- Artists: [Burak Tuyan](https://aifilmhistory.org/artist/burak-tuyan)
- Made with: Eleven v4
- Post: https://x.com/buraktuyan/status/2106018840383717513
- URL: https://aifilmhistory.org/entry/eleven-v4-spec-ad-burak-tuyan

Four days after ElevenLabs released [Eleven v4](https://aifilmhistory.org/entry/eleven-v4), Burak Tuyan wrote a script out of everything an AI voice supposedly can't do, then had v4 read it out loud. The 44-second spec ad passed 2.9 million views on X within days.

The idea did the selling: instead of listing features, the ad dared the model to fail on camera and let the delivery answer. It showed v4 the way ElevenLabs pitched it: a voice you direct through the script rather than one you correct line by line.

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Source: https://aifilmhistory.org/entry/eleven-v4-spec-ad-burak-tuyan
Era: 2026 · The Shakeout
Last updated: 2026-10-06