# Editorial

- Date: 2025-04-08
- Type: film
- Credit: Riccardo Fusetti
- Genre: Horror, Comedy
- Artists: [Riccardo Fusetti](https://aifilmhistory.org/artist/riccardo-fusetti)
- Award: Merit — Runway AIFF 2025 — Runway AI Film Festival 2025
- Video: https://www.youtube.com/watch?v=js9V_DXyay0
- URL: https://aifilmhistory.org/entry/editorial-fusetti

A breezy day-in-the-life fashion editorial starring Victoria Valcheva turns into a surreal body-horror fever dream, then ends on a deadpan punchline. Riccardo Fusetti mixed 16mm, Bolex, Alexa, DSLR, MiniDV and phone footage with Valcheva's own archive and almost 80 AI shots, made by generating and retouching stills of her and animating them with image-to-video models. Most outputs were unusable, so he kept the motion simple and the scenes dark, and let the lo-fi formats hide the low-resolution clips. Fusetti's second festival honor after [Generation](https://aifilmhistory.org/entry/generation-fusetti), it won a Merit award at [Runway's 2025 AI Film Festival](https://aifilmhistory.org/entry/aiff-2025).

Links:
- Making of, on Directors Notes: https://directorsnotes.com/2025/04/08/riccardo-fusetti-editorial/

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Source: https://aifilmhistory.org/entry/editorial-fusetti
Era: 2025 · The Studio Era
Last updated: 2026-10-19