# Coca-Cola AI Holiday Ad

- Date: 2024-11
- Type: viral-moment
- Credit: Coca-Cola / Silverside AI / Secret Level / Wild Card
- Genre: Commercial
- Artists: [Coca-Cola](https://aifilmhistory.org/artist/coca-cola), [Silverside AI](https://aifilmhistory.org/artist/silverside-ai), [Secret Level](https://aifilmhistory.org/artist/secret-level), [Wild Card](https://aifilmhistory.org/artist/wild-card)
- Made with: Runway Gen-3 Alpha, Luma Dream Machine, Kling
- Video: https://www.youtube.com/watch?v=8m0Y-GisSeM
- URL: https://aifilmhistory.org/entry/coca-cola-ai-ad

Coca-Cola remakes its iconic holiday ad using Gen-3 Alpha, Luma Dream Machine, and Kling. The result is polarizing: praised by some for ambition, called soulless by others. Sparks a major debate about brands using AI to replace traditional production. The backlash proves the AI filmmaking community cares deeply about craft and authenticity.

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Source: https://aifilmhistory.org/entry/coca-cola-ai-ad
Era: 2024 · The Great Convergence
Last updated: 2026-10-02