# AI-Powered ad for BMW

- Date: 2023-10-17
- Type: film
- Credit: Martin Haerlin
- Artists: [Martin Haerlin](https://aifilmhistory.org/artist/martin-haerlin)
- Made with: Runway, Midjourney, Pika Labs, ElevenLabs, Tracksy, Topaz Labs
- Video: https://www.youtube.com/watch?v=1_uG-LmoJvk
- URL: https://aifilmhistory.org/entry/ai-powered-ad-for-bmw

A 39-second car ad for BMW, built from six tools in a row: Midjourney, Runway and Pika Labs for the pictures and motion, ElevenLabs for the voice, Tracksy for the music and Topaz Labs for the upscale. It is one of the early AI-made car commercials, from the autumn when filmmakers started pitching the tools at advertising. A week later Martin Haerlin entered Runway's first Gen:48 contest with another ad, [Insurance covers everything everywhere all at once.](https://aifilmhistory.org/entry/insurance-covers-everything-everywhere-all-at-once)

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Source: https://aifilmhistory.org/entry/ai-powered-ad-for-bmw
Era: 2023 · The Cambrian Explosion
Last updated: 2026-09-21