# 4D-AI Immersive Experiences

- Date: 2025-07-05
- Type: film
- Credit: Dustin Hollywood
- Genre: Commercial, Experimental
- Artists: [Dustin Hollywood](https://aifilmhistory.org/artist/dustin-hollywood)
- Video: https://www.youtube.com/watch?v=fChjd1SHz9Q
- URL: https://aifilmhistory.org/entry/4d-ai-immersive-experiences

A glimpse of a 4D-AI installation built by Massive Studios and OOVIE Studios, led by Dustin Hollywood and Riccardo of OOVIE, for Armani and Luxottica. The project was first imagined at Art Basel: one continuous, consistent generated flow with no breaks, driven by visitors through a proprietary interactive system, and an early example of generative video leaving the screen for physical space.

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Source: https://aifilmhistory.org/entry/4d-ai-immersive-experiences
Era: 2025 · The Studio Era
Last updated: 2026-10-02